Technology
Media that canlearn. Adapt. Prove.
DA!media brings digital flexibility into the physical world—helping brands become more relevant and property teams communicate with more purpose.
The screen family
One visual language.Made for every moment.
Bright 9:16 displays, fine bezels, sharp corners. Premium because they belong to the property—never because they overwhelm it.
Inside every screen
IPS panel
True colour, consistent across the whole surface.
600+ nits
High brightness stays readable in daylit lobbies.
Wide viewing angle
Clear from the side, not only straight on.
Built-in AI ad analytics
Anonymous audience and attention signals on the device.
4G + IoT connectivity
Connected without touching building networks.
What appears on the screen
One 3-minute loop.
Three useful roles.
Every screen runs a three-minute loop. Tap a segment to see what plays, for how long, and why it is there.
Advertising
2:00
of 3:00 loop
Advertising
2 min · 67% of every loop
Two minutes of every loop belong to advertisers — a minimum of 300 plays per campaign, every day.
- Brand campaigns
- Contextual dayparts
- A/B creative variants
- Proof of Play on every play
A starting point, not a rulebook. The loop is flexible — every property owner decides how much of the screen stays theirs, and the final balance is agreed together before launch.
The stack
Screens are layer one.The intelligence is the product.
Powered by AI ad analytics and programmatic-ready delivery, designed in from day one.
Audience Profile
Age range & gender distribution
Dwell Time
Measure attention and engagement
Emotions
Understand sentiment in real time
Traffic Patterns
Identify peak times and visitor flow
Campaign Performance
Prove the value of every impression
GDPR COMPLIANT
Anonymous data. No personal identification. Processed securely at the edge.
Smarter spaces. Stronger connections.
Analytics
Make data-driven
decisions.
- Audience demographics and emotions
- Real conversions in offline channels
- Marketing performance
- Partner performance
- Reports by day, week, month and year
Campaign dashboard
Autumn retail loop
Elevators & lobbiesLast 7 days
Visitors
VisitorsContacts
00:0003:0006:0009:0012:0015:0018:0021:0000:00
Attention
Visit durationAttention time
00:0003:0006:0009:0012:0015:0018:0021:0000:00
Engaged visitors
251Engaged <5 s
178Engaged 5–10 s
570Engaged 11–15 s
992Engaged >15 s
10%engaged
Core metrics
2.2K
total visitors (Reach)
7K
total contacts
4 times
avg. contact frequency
7s
avg. attention time
Gender & Age
FemaleMale
6%<20 F
1%<20 M
9%20–29 F
6%20–29 M
15%30–45 F
10%30–45 M
30%>45 F
25%>45 M
Age
<2020–2930–45>45
00:0006:0012:0018:0000:00
Gender
FemaleMale
00:0006:0012:0018:0000:00
Emotions
NeutralPositiveHappyOther
00:0006:0012:0018:0000:00
Age (%)
13%<20
45%20–29
20%30–45
20%>45
Gender (%)
30%Female
70%Male
Emotions (%)
20%Neutral
25%Positive
35%Happy
13%Other
Dashboard shown for illustration. DA!media is pre-launch — figures are examples, not measured results.
GDPR compliant — anonymous, aggregate data. No identity or facial recognition.
How it works
See the analytics in motion.
Anonymous sensing at the screen, turned into audience and conversion reporting.
Campaign delivery
Your creative.One connected system.
Send the campaign files. We prepare the portrait creative, schedule delivery and keep every planned screen connected to one workflow.
Planned Sofia network
From file to screen
Files in
MP4 · JPG · PNG
Motion or static artwork, prepared for crisp portrait playback.
Prepared for
9:16 portrait
Existing brand creative is adapted to fit the screen family naturally.
Delivery
By screen · By time
Creative can be scheduled by building, screen and daypart from one system.
After the campaign
Proof of Play
Campaign delivery records are brought together in one clear report.
The next medium is already here
Digital flexibility.
Real-world attention.
Built for Bulgaria.
DA!media is pre-launch. We build relationships now with advertisers and property partners who want to shape the network from day one.