People
Useful building information and relevant brand stories, seen naturally during everyday pauses.
About
Building Bulgaria's
indoor screen network.
DA!media is building Bulgaria's indoor media network — connecting people, advertisers and properties through discreet digital screens in elevators, lobbies and parking entrances.
Launching in Sofia. Built for Bulgaria.
What DA!media is
One network.
Three sides connected.
The screen is only the meeting point. The business is the network, the campaigns and the value shared between everyone around it.
Advertisers
A new indoor media channel with contextual campaigns, responsible audience intelligence and verified delivery.
Properties
A professionally managed communication channel for residents, visitors and property teams.
Why we do this
We care about
where we live.
We are building a media business with respect for the places and people that make it possible.
01
We live here too.
DA!media is Bulgarian, built by people who ride these elevators and park in these garages. We are not designing for a market report — we are designing for the buildings we know.
02
A property should feel calm.
A screen in someone's home is a guest, not an owner. It stays small and discreet, it speaks softly, and it never competes with the architecture that makes the place feel good to live in.
03
Less paper, less printing.
Notices that move to a screen don't need to be printed, papered up and thrown away. Digital delivery in a building is one of the easiest ways to waste less.
04
We are the digitalizers.
Most Bulgarian buildings still run on paper boards, taped-up notices and word of mouth. That channel should have arrived years ago, so we are the ones bringing it.
One shared environment. Four commitments guiding what belongs inside it.
The ambition
Bulgaria can become Europe's pioneer in indoor digital media.
Not by copying what other countries already have, but by doing it properly: smaller screens, calmer installations, honest measurement and respect for the people who live there. That is the standard we are building to from the first day.
Our talisman
Meet the lion.
Bulgarian by heart.
The lion is Bulgaria's own symbol — courage, pride, protection. Ours carries the DA!media colours in its mane, and it stands for how we want to behave inside people's buildings: confident, friendly and never loud.
01
Courage
02
Pride
03
Protection