Sofia cityscape with Alexander Nevsky Cathedral and Vitosha Mountain

The network

Starting in Sofia.Built for Bulgaria.

An indoor media network inside the buildings where people live, work and shop.

Scale

One network.
Growing building by building.

Launch market

Sofia

The first DA!media properties, environments and campaigns start here.

Expansion markets are indicative. We do not publish rollout dates or city-by-city screen projections.

Launch market

Sofia

The first DA!media properties, environments and campaigns start here.

How it grows

Demand first

Expansion follows where suitable properties and advertiser demand align — without speculative city promises.

Our ambition

Up to 5,000 screens

A national indoor media network connecting properties, audiences and brands across Bulgaria.

Property types

Built for the buildings
people return to.

Commercial buildings, residential buildings and new compounds, mixed residential and commercial buildings, resorts and new-generation condominiums.

Modern glass and stone office building in Sofia with people arriving at the entrance

Commercial

Where the workday happens

  • Commercial buildings
  • Mixed residential and commercial buildings
  • Resorts
Modern residential apartment compound in Sofia with landscaped courtyard and a mountain ridge in the distance

Residential

Where people live

  • Residential buildings and new compounds
  • New-generation condominiums
  • Mixed residential and commercial buildings

Environments

Media built intothe everyday journey.

Where DA!media appears in the daily movement of residents, tenants and visitors.

Elevators

01

Elevators

The network in motion

Simple screen moments, easy to read at a glance.

The carousel uses clean warm advertising screens mixed with a white property-information layout for messages, weather and property ads.

Ad1

32″
Clean warm campaign screenCampaign

Ad2

32″
Second warm campaign shadeCampaign

Ad3

32″
Fresh light warm screenCampaign

Property info

Skyline Residence

Добър ден

Почистване на лоби A след 18:00.

21:06

Sofia · 24°C

Property ad

Ad

Нови апартаменти до парка.

32″
Property info and weather layoutProperty

Ad4

32″
Turquoise brand campaign screenCampaign

Ad5

32″
Minimal warm campaign screenCampaign

Property info

Skyline Residence

Добър ден

Почистване на лоби A след 18:00.

21:06

Sofia · 24°C

Property ad

Ad

Нови апартаменти до парка.

32″
Resident message and property adInformation

Ad1

32″
Clean warm campaign screenCampaign

Ad2

32″
Second warm campaign shadeCampaign

Ad3

32″
Fresh light warm screenCampaign

Property info

Skyline Residence

Добър ден

Почистване на лоби A след 18:00.

21:06

Sofia · 24°C

Property ad

Ad

Нови апартаменти до парка.

32″
Property info and weather layoutProperty

Ad4

32″
Turquoise brand campaign screenCampaign

Ad5

32″
Minimal warm campaign screenCampaign

Property info

Skyline Residence

Добър ден

Почистване на лоби A след 18:00.

21:06

Sofia · 24°C

Property ad

Ad

Нови апартаменти до парка.

32″
Resident message and property adInformation

Next step

Two ways into the network.