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DOOH Insights

Industry Intelligence
& Market Analysis

Deal commentary and market data β€” building indoor DOOH across SEE.

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DOOH Deals
$1.5B+
2025
Vision
May 2026

The Indoor DOOH Era Has Arrived β€” Balkans Are Next

$1.5B+ in DOOH acquisitions 2025. SEE gap.

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πŸ“ˆ
SEE DOOH
€2.4B
Opportunity
Market
Apr 2026

DOOH Market SEE: €2.4B Opportunity

18% YoY, indoor untapped.

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πŸ›—
Dwell
4Γ—
vs Outdoor
Industry
Mar 2026

Elevator Advertising: Highest Attention Score

4x dwell, 92% recall, 0% skip.

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πŸ€–
AI+DOOH
75%
by 2027
Technology
Feb 2026

AI Transforming Programmatic DOOH

Static to real-time AI optimization.

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πŸ’°
BauerΓ—CC
$625M
110K Sites
Deal
May 2026

$625M: Bauer Reshapes DOOH Map

Largest European OOH deal.

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🏒
ICAROΓ—LM
$15M
Indoor
Deal
May 2026

ICARO Γ— LiftMedia: Indoor DOOH Signal

$15M proves indoor DOOH attracts capital.

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