October 2025: ICARO acquired LiftMedia — European elevator DOOH — for $15M. Signals: indoor DOOH = recognised acquisition category.
$15M
Deal
AI+DOOH
Integration
3 Continents
Reach
Elevator DOOH = Investable
Public company paid $15M for elevator screens.
AI = Value Multiplier
Screens feed AI platform. AI networks = premium valuations.
Roll-Up Active
RioVerde (Brazil) + LiftMedia (Europe) — classic consolidation.
DA' Media builds the same asset — zero competition, stronger fundamentals.