Global DOOH projected at €45B by 2028. SEE — Bulgaria, Romania, Serbia, Greece, Croatia — is a €2.4B ad market growing 18% YoY. Indoor DOOH penetration? Zero.
€2.4B
SEE Ad Market
18%
YoY Growth
~0%
Indoor DOOH
Why the Gap
Western DOOH built by JCDecaux, Clear Channel, Ströer over decades. SEE never attracted that investment. Demand is sophisticated, supply barely exists.
Indoor DOOH Advantage
- Captive audiences: 30-90s dwell, 0% skip
- Hyper-local targeting: Know where viewers live/work
- 60-80% cheaper than outdoor
- Building partnerships: Revenue sharing model
First-Mover Window
Focus Media (China): 2M+ screens, 300+ cities. SEE is at the same inflection point.
DA' Media: 578 screens Sofia Y1, scaling to 5,000 nationally by 2031.