10,000+ daily ad messages. Banner blindness, ad-blockers, skip buttons. One environment stands apart: the elevator.
4×
Dwell vs Outdoor
0%
Skip Rate
92%
Recall
Captive Attention Science
30-90 second rides. No phone signal. Recall exceeds 90% vs 47% digital display, 62% social video.
Attention = function of environment, not creative.
Lobby Screens
- Repeat exposure: Multiple daily passes
- Social proof: Shared space endorsement
- Context: Local ads convert higher
Budget Shift
Indoor CPMs 40-60% lower than outdoor with higher attention. Lower cost, higher recall, zero waste.
DA' Media: AI scheduling, real-time measurement, premium placements in Bulgaria's highest-dwell environments.