Summary: DA' Media does not collect personal data through its advertising screens. Our network uses anonymous, aggregate audience analytics only. This policy governs data collected through our website damedia.bg and contact forms.
1. Who We Are
DA' Media OOD ("DA' Media", "we", "us", "our") is a company incorporated in Bulgaria, operating Bulgaria's first AI-powered indoor digital out-of-home (DOOH) advertising network. Our registered office is in Sofia, Bulgaria.
For questions about this Privacy Policy, contact us at: info@damedia.bg
2. Data We Collect Through This Website
When you visit damedia.bg or complete a contact form, we may collect the following information:
- Contact information: Name, email address, company name, and any message content you submit through our contact or investor inquiry forms
- Usage data: Standard server logs including IP address, browser type, pages visited, and time of visit (collected anonymously for analytics purposes)
- Newsletter subscriptions: Email address, if you subscribe to our newsletter
3. Our Advertising Network — No Personal Data
DA' Media's indoor advertising screens do not collect personal data of any kind. Our network analytics are based exclusively on:
- Anonymous aggregate foot traffic counts (no individual tracking)
- AI-estimated demographic profiles derived from building-level data (not individual-level data)
- Anonymous QR code scan counts and URL visit counts (not linked to individual identities)
- Time-based impression counts per screen
Our screens do not use facial recognition technology, cameras for identification purposes, biometric data collection, or any form of individual tracking or profiling. Our network is fully GDPR-compliant by design.
4. Legal Basis for Processing
We process personal data submitted through our website on the following legal bases:
- Contract performance: To respond to inquiries and fulfill service agreements
- Legitimate interests: To operate and improve our website and services
- Consent: For newsletter subscriptions, which you can withdraw at any time
5. How We Use Your Data
Data collected through our website is used for:
- Responding to your inquiries and requests
- Sending requested information (pitch decks, media kits, etc.)
- Sending newsletters if you have subscribed
- Improving our website and services
- Complying with legal obligations
We do not sell your personal data to third parties. We do not use your data for automated decision-making or profiling.
6. Data Sharing
We may share your data with:
- Service providers: Companies that assist with our operations (email delivery, form processing) under strict data processing agreements
- Legal authorities: Where required by law or court order
Our contact form processing is handled by Formspree (formspree.io). Please review their privacy policy for details of their data practices.
7. Data Retention
We retain personal data for as long as necessary to fulfill the purposes described in this policy, or as required by law. Contact form submissions are retained for up to 2 years. Newsletter subscriber data is retained until you unsubscribe.
8. Your Rights Under GDPR
As a resident of the EU/EEA, you have the following rights regarding your personal data:
- Right of access: Request a copy of the data we hold about you
- Right to rectification: Request correction of inaccurate data
- Right to erasure: Request deletion of your data ("right to be forgotten")
- Right to restrict processing: Request that we limit how we use your data
- Right to data portability: Request your data in a machine-readable format
- Right to object: Object to processing based on legitimate interests
- Right to withdraw consent: Withdraw consent for newsletter subscriptions at any time
To exercise any of these rights, contact us at info@damedia.bg. We will respond within 30 days.
9. Cookies
This website uses minimal cookies for essential functionality only. We do not use tracking cookies, advertising cookies, or third-party analytics cookies without your consent. By using this website, you consent to our use of essential functional cookies.
10. Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse. Our website uses HTTPS encryption. However, no method of transmission over the internet is 100% secure.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice on our website. The date at the top of this policy indicates when it was last updated.
12. Contact
For any questions about this Privacy Policy or to exercise your data rights:
- Email: info@damedia.bg
- Company: DA' Media OOD
- Address: Sofia, Bulgaria
You also have the right to lodge a complaint with the Bulgarian Commission for Personal Data Protection (CPDP) at www.cpdp.bg if you believe your data rights have been violated.